The reason we kept Linksys' brand because it was better known in the US than even Cisco was for the consumer. In 2007, Cisco CEO John Chambers described the long-term plan to kill the independent Linksys brand: "It will all come over time into a Cisco brand. Linksys' significant competition as an independent networking firm were D-Link and NetGear, the latter for a time being a brand of Cisco competitor Nortel. Linksys products were widely available in North America off-the-shelf from both consumer electronics stores (CompUSA and Best Buy), internet retailers, and big-box retail stores (WalMart). Products currently and previously sold under the Linksys brand name include broadband and wireless routers, consumer and small business grade Ethernet switching, VoIP equipment, wireless internet video camera, AV products, network storage systems, and other products. Former Linksys products are now branded as Linksys by Cisco. Linksys is a brand of home and small office networking products and a company founded in 1988, which was acquired by Cisco Systems in 2003.
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